Branding & Web design
What do you want people to experience when they encounter you? What do you want people to say about your organization when you’re not in the room? In a nut-shell, that’s what branding is. Branding consists of your mission, your values, tone of voice, and the language you use, the culture and personality of your organization. It’s the way you make your community feel. It’s what they imagine in their minds when they think of you.
Brand Identity on the other hand, is all the visual elements that represent your brand. Brand Identity is the face of your organization while your brand is the heart & soul.
Brand Identity includes your website, emails, mailers, newsletters, bulletins, etc. Your brand identity sets you apart visually from the others in your community so that people know at a glance who you are, what you stand for, and what they can expect when they meet you. Yes! Brand Identity does a lot of heavy lifting. Mostly, it does this in the background without people realizing it. Psychology plays a big part in how people see different organizations and we will help you create a Brand Identity that fits everything about your brand.
Your website is the first impression that many people will get when they are checking out your church or business. It’s so important that you are setting the tone of what they can expect when they physically walk in the doors.
Your website can tell people a lot about what you value, what you put emphasis on and how you operate. If your website is easy to navigate and people can find what they are looking for, people are more likely to buy or visit you.
If your branding comes through on your website, people can know before they visit whether you are rustic, elegant, traditional, conservative, go-with-the-flow or straight-laced.
Let Beautiful Grace Designs help you express your brand visually and strategically share your vision and values with your community.
I do this audit to suggest refinements in your Communication Strategy and build a Connection Strategy that looks not only at improvements to your website, but also to emails, newsletters, flyers, bulletins, social media, brochures — basically every communication that you send out. The key here is to make sure that there is a consistent message across all touch points with your community.
After conducting this Communications Audit, I will present a Connection Strategy to you with suggestions on what can be improved and how I can help.