When I began talking with Onika who is the Children’s Director of DC KIDS of Destiny Church Chester in Chester, VA, she told me that as a Children’s Ministry their main goal is building a lasting faith in children so that when they leave children’s ministry they know God is really there for their whole lives.
DC Kids’ values
1. Prayer – Connection with God
2. Involvement – Makes it stick
3. Truth – of God’s Word
She wanted to create a brand where people from the community will feel:
1. Accepted and Wanted
3. Safe place (security)
From that we talked about imagery and what colors would portray these feelings.
We also talked about how the Children’s Ministry is an integral part of Destiny Church and so it’s important that the logos from the Children’s Ministry and the Church go together.